urban fashion trends

urban fashion trends
While different Chinese cities display dissimilar configurations of fashion cultures and different regional urban centres have developed distinctive fashion cultures, it is still possible to identify some of the common contours of fashion among young women in the largest Chinese metropolises.
A small number of young women pursue brandname high fashion. They come from disparate social backgrounds (e.g. children of high-ranking officials or successful businessmen, hostesses of expensive nightclubs, members of the fashion industry, and the girlfriends, mistresses and wives of the rich), and tend to gather in certain consumption spaces in the city—exclusive malls, restaurants and dance clubs. Other women prefer ‘professional wear’ (zhiyefu) for its fashion-neutrality and propriety, in contrast to trendy or sporty casual wear. Worn not only in the context of office and work but on all kinds of leisurely occasions as well, ‘professional wear’ wasoriginally composed of matching suit-like jacket and skirt (or trousers) in plain colours and style, but has gradually come to incorporate a variety of fashion elements. A large number of urban young women subscribe to ‘casual wear’ (xiuxianfu). Made up mainly of T-shirts, sweaters, jeans and sneakers, casual wear is not dissimilar to that found in the West. However, foreign-trained designers notice that Chinese consumers display certain local preferences in casual wear such as bright colours and the crowding of features. Hip-hop influenced ‘street wear’, offering a conspicuous and affordable stylistic alternative to elitist high fashion, has captured many Chinese teenagers in the past few years. Koreanized ‘street wear’ is more stylistically radical and is popular in northern cities, whereas Japanized ‘street wear’ centres more on brandnames and is popular in the south. China has not yet generated a very distinctive local version of ‘street wear’. Finally, there are at least two commercially successful and interesting contemporary local urban fashion trends: the ‘hostess look’ and ‘ladies’ wear’ (shunufu). The ‘hostess look’ juxtaposes high fashion with feminine, gaudy and erotic elements. ‘Ladies’ wear’ combines Chinese traditional and Victorian sartorial features with whatever is currently in vogue in the West.
Although the clothes that most contemporary urban Chinese normally wear contain few traditional sartorial elements and should appear largely familiar to Western observers, they display numerous local features upon closer scrutiny. Many of these features developed out of unintended local mutations of Western dress.
The most widespread is probably the exposure of the neck of stockings beneath the hemline. Exposing the neck of stockings may evoke images of untidiness, eroticism or indecency by Western conventions, but it assumes neutral or positive meanings in urban China, not to mention the warmth it provides. Exposed short stockings emerged in the early 1980s and are still often seen in urban China, but the social profile of their wearers has changed. Young and fashion-conscious metropolitan women have abandoned the practice as they internalized Western sartorial conventions (through the globalized fashion media in coastal metropolises) or as they were stigmatized for wearing exposed stockings (through personal contacts with globalized people and institutions in the coastal metropolises). Another widespread local fashion practice involves retaining brandname labels on, for example, the sleeve of men’s jackets or the limb of sunglasses. Like exposed stockings, the display of brandname labels gradually retreated to older and provincial patrons as they came to be regarded as low-status fashion symbols in Chinese metropolises of the 1990s. Other local fashion practices that show signs of going through similar stages include handbags on successful middle-aged men and ponytails on fashionable young women.
Chew, Matthew (2003). The Dual Consequences of Cultural Localization: How Exposed Short Stockings Subvert and Sustain Global Cultural Hierarchy’. positions: east asia cultures critique 11.2 (special issue).
Hua, Mei (2000). Fushi qinghuai [Sartorial Impressions]. Tianjin: Tianjin renmin chubanshe.
——(2002). Dingwei Shishang [Positioning Fashion]. Tianjin: Baihua Literature and Art Publishing House.
Zhang, Jingqiong (2002). Xifu Dong jian: Ershi Shiji Zhongwai Fushi Jiaoliu [Eastern Diffusion ofWestern Dress: A History of Sartorial Exchange between China and Foreign Countries in the Twentieth Century]. Hefei: Anhui Arts Publisher.

Encyclopedia of contemporary Chinese culture. . 2011.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Fashion design — Fashion house redirects here. For other uses, see Fashion house (disambiguation). Finale of fashion show, 2009 Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is… …   Wikipedia

  • Fashion (magazine) — Fashion is a Canadian fashion magazine published by St. Joseph Media. Established in 1977, it was formerly known as Toronto Life Fashion magazine. It is currently based in Toronto (with satellite offices in Vancouver and Montreal), publishes 10… …   Wikipedia

  • Fashion and Dress — ▪ 1995       Glamour became the style catchword of 1994 and summarized a look of being dressed up and made up. The new sophistication put an end to dressing down, the look popularized in 1993 by grunge and the style known as deconstruction, which …   Universalium

  • 1400-1500 in fashion — Fashion in 15th century Europe was characterized by a series of extremes and extravagances, from the voluminous gowns called houppelandes with their sweeping floor length sleeves to the revealing doublets and hose of Renaissance Italy. Hats,… …   Wikipedia

  • Urban Behavior — Infobox Company company name = Urban Behaviour company company type = private foundation = Toronto, Canada (1989) location = Toronto, Canada industry = Fashion products = Apparel homepage = [http://www.urbanbehavior.com/ www.urbanbehavior.com]… …   Wikipedia

  • Japanese street fashion — Japan began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century it had altered into what is known today as Street Fashion. .The term Street Fashion is used to describe fashion where the wearer… …   Wikipedia

  • Street fashion — is a term used to describe fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture, and is most often seen in major urban centres. Japanese street fashion… …   Wikipedia

  • History of fashion design — The first fashion designer who was not merely a dressmaker was (Charles Frederick Worth) (1826–1895). Before the former draper set up his maison couture fashion house in Paris, fashion creation and inspiration was handled by largely unknown… …   Wikipedia

  • Hip hop fashion — is a distinctive style of dress originating with African American youth in The Bronx (New York City), and later influenced by the hip hop scenes of Los Angeles, Chicago, Philadelphia, East Bay (San Francisco Bay Area), Detroit, and The Dirty… …   Wikipedia

  • 2000s in fashion — articleissues POV = March 2008This article describes the many fashions and trends commonly seen in the world during the 2000s. Throughout the period many styles common in the 1990s remain popular in the 2000s though there have been considerable… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”